NAI Elliott brokers: Establishing relationships and building trust

Building trust and relationships with clients is paramount to the way our commercial real estate brokers work. When George Macoubray joined NAI Elliott this year he brought years of industry knowledge to our brokerage department, but it was his commitment to maintaining strong and trust-based relationships with his clients that made him such a great addition to the team. While our company values aligned with George’s professional ones in terms of trust and relationships, he was also deeply excited about the synergy between our brokerage and property management departments.

George looks at his work as being in the relationship business and because of that, the relationship comes before the real estate. The foundation of any good professional relationship is trust. When you’re serving clients it’s about meeting their needs by responding to them quickly and giving them sound advice. That advice might not always lead to an immediate lease transaction, but by putting the client first you are giving them the best service for the long term.

Treating every client like a family member means that whether it’s a large client with 20-30 shopping centers or a new client with very little real estate experience, George treats them the same way and tries to do what’s best for them.